Internet Oversight Committee

UNCG Unit Web Site Requirements

Published: August, 1, 2011

The Unit Web Site Requirements (UWSR) provide comprehensive standards to which all unit web managers are expected to comply, regardless of whether the unit site is housed on a UNCG server or hosted by an external vendor.

These requirements do not apply to, but are encouraged for:

  • Personal sites
  • Student groups sponsored by Student Affairs
  • Course-related sites
  • Sites that have an internal faculty, staff and student employee function only

Applications which are purchased as complete packages should meet Web accessibility standards outlined by the University's Web Accessibility Policy. It may not be possible to effectively meet the UWSR. In cases where it is feasible, the UWSR should be adhered to within applications.

The University's commitment to web site standards is stated in the policy II:C:015 entitled Oversight for UNCG Web Presence.

  • Approved by Administrative Sponsors Group 02/07/06
  • Revised and approved by the Web Oversight Committee 01/27/06
  • Approved by Administrative Sponsors Group 04/26/04

Definition: "Unit"

A unit is defined in this document as a distinct entity having an identifiable affiliation with UNCG. A unit may or may not be a block on the University's organizational chart; units can be subsets of larger entities, as well as the programs and services they provide.

  • University divisions (e.g., Division of Business Affairs)
  • The College and schools (School of Music, Theatre and Dance)
  • Academic departments (Department of Nutrition)
  • Administrative offices (Human Resources)
  • Special academic programs (Freshman Seminars)
  • Service points (Spartan Mail Center)
  • Centers and institutes (Center for New North Carolinians)
  • Sponsored organizations (Alumni Association)
  • Public programs (UNCG Performing Arts Series)

Other examples of units may be found at University Unit Codes.

Legal & University Commitments

These are the minimum standards for unit web sites at UNCG. By meeting minimum standards, the University will comply with basic requirements as set forth by:

Minimum Standards (“Musts”)

Unit Site Wide Standards

Web Accessibility

Unit web sites are required to meet the guidelines set forth as a part of the UNCG Web Accessibility Policy. These guidelines meet the minimum federal guidelines for accessibility, as well as those put forth as a recommendation by the State of North Carolina.

Programming (Code)

Validation is an assessment of adherence to a programming standard. The code of unit sites should be well-formed and valid. Below are the minimum standards for development.
XHTML 1.0 Transitional
XHTML 1.0 is the minimum World Wide Web Consortium (W3C) programming standard for UNCG unit web sites. XHTML is a reformulation of HTML into an XML format; it will allow future compatibility with various devices and user agents. The transitional implementation of XHTML 1.0 is the most lenient and easiest to upgrade from HTML. XHTML may be either hand-coded or created with University-supported web development software. See W3C XHTML 1.0 Documentation.
Unit sites must be built according to this standard, not to a web technology product such as Internet Explorer or Netscape Navigator.
CSS 1.0
Cascading Style Sheets (CSS) 1.0 offers a simple mechanism for adding style (e.g. fonts, colors, and spacing) to web documents and web sites as a whole. CSS must be used for presentation of fonts and colors instead of HTML. CSS can be either external files attached to an XHTML page or snippets of code within an XHTML page.
Deprecated and presentational tags such as <font>, <b>, and <i> must be avoided in favor of CSS rules.

Google Analytics

The Internet Oversight Committee (IOC) has decided to use Google Analytics (definition) to better understand the usage of our web presence across our public sites. Every University website is expected to participate. To help achieve this, the html templates have the necessary JavaScript to add all pages to the University wide Analytics Collection.  University Relations (URD) works closely with the IOC and they are the principle managers of the Analytics Account. Faculty and staff may access analytics data for sites they manage at UNCG. If you wish to gain access to the central analytics data, please submit your request via the UNCG Google Analytics Reporting Sign-up Form.

Identity (Presentation)

A UNCG web page has three elements: Header, Body/Content Area, and Footer.

Screenshot labeling the three elements of page

Technical specifications


A unit is not restricted to University Colors in the Body/Content area. However, if a unit chooses to employ University Colors, the correct web hexadecimal or RGB values are required, as detailed by the University Colors specifications.

Navy   Gold   White  
Hexadecimal color 003366 (036) ffcc00 (fc0) ffffff (fff)
RGB color 000, 051, 102 255, 204, 000 255, 255, 255

See: Color in Web & eMedia

Identity Standards for Web Pages

UNCG provides a collection of assets and page templates ( to make adherence easier and more efficient. Below are the standards that these resources were built around.

The page content area must be 960 pixels wide.

The blue graduated page borders and drop shadow to the left and right of the body/content area are standard on all pages. No alterations are permitted.


As the UNCG header is the primary form of site identification, it is required on all pages. It needs to be aligned to the top of the browser window and the blue background color extend the full width of the browser window. The header must contain the primary university logo, links to the university's enterprise services, university search and audience channels separated by vertical "pipes." The positioning and visual representation of these elements must conform to the image below. These images are intended for visual reference only. Please see the templates and other assets for detailed information.

Screenshot of the Header portion of the web page.

Site Search

The University takes advantage of a Google search appliance (GSA) for search services. A text box for University wide search has been included into the header. Upon request, Information Technology Services (ITS) will set up a search collection for your Unit that can be activated on each page of your Unit's site. The collection can contain content from one to many sites and if a University Unit chooses to include a search on their page, they will need to use this option.

Navigation Bar

Pages not designated as a top tier page (see definition below) will display a gold line of 10 pixels high at the bottom of the header as shown above. Units cannot use the gold navigation from the home page and top tier design for their links. The Campus Links drop-down element is required and cannot be altered. Unit navigation must fall between the header and footer elements.

Top Tier Page definition

A top tier page is defined as the university homepage or a page that meets the following criteria: is linked from the university home page; is not specifically associated with or managed by a unit; and often provides navigation. Top tier pages are determined by the Internet Oversight Committee (IOC) and requests for new top tier pages may be submitted to the IOC for consideration.

A list of top tier pages:

Audience navigation
Prospective Students
Current Students
Faculty & Staff
Community & Friends
Corporate Resources

Campus Links navigation
Inside UNCG
History of UNCG
UNCG at a Glance
Schools & Departments
University Administrators
Arts & Entertainment
Continuing Education & Outreach

Site Tools
A-Z Index
Campus Maps
Public Calendar

Body/Page Content Area

The templates provide some layouts to choose from, but units are free to customize their pages within this area as appropriate. In October, 2011, IOC will publish recommendations to aid in succeeding with this design. These recommendations will include:

  • Global Styles
  • Secondary Color Palette
  • Photography Guidelines


A standard University Footer style is required on unit home pages, containing these elements as shown below:

Screenshot of the Footer portion of the web page.

A two pixel high yellow rule separates the footer from page content.

The right hand section of the footer is not editable and contains the following:

  • Web Standards and Policies link
  • Emergency Information link
  • UNCG Connect Social Media Hub link

The left hand section of the footer can be edited to include unit contact information. Contact information includes Post Office Box and Physical Street Address.


All existing UNCG unit web sites are to be in compliance with the Unit Web Site Requirements by August 30th, 2012, unless granted an exemption or extension. All newly-created web sites must thereafter adhere to the requirements.

Implementation and Enforcement

Each of the University's Divisions will designate an individual responsible for implementation and enforcement in that division. These Divisional Webmasters will serve on the IOC. Each member will be responsible for maintaining a list of units and associated unit maintainers within their division.

The IOC will submit a periodic report concerning the State of UNCG's Web Presence. The report will include a submission from each Divisional Webmaster. Deliberation will be given to non-compliant sites when they are brought to the attention of the committee.

A report of violations should be directed to the IOC. The appropriate Divisional Webmaster may then address the report.

Should a web site be found in violation of the UWSR, the IOC will notify the Divisional Webmaster and site's maintainer/developer in writing, with a copy to that person's Dean or Associate Vice Chancellor. The unit will then have no longer than six weeks in which to become compliant. If the unit site is not in compliance after that period, the violation will be conveyed to the Provost or Vice Chancellor. The Divisional Webmaster can ask for an extension if circumstances require more time.

Requests for Exemptions

Divisional Webmasters may not grant exemptions. The IOC is responsible for reviewing and granting exemptions to this policy and procedure. All requests for exemptions must be made in writing to the IOC who will grant or deny the exemption based upon supported criteria within the request. Divisional Webmasters should maintain a list of exemptions for their division. The IOC will maintain a master list of exemptions and record of exemption status outcomes.